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Luxor + Finch Consulting bridges fit, fashion and technology for better online, in-store and mobile experiences


So what exactly is Fit technology?

Fit Technology is a combination of innovative methods and practices used to increase understanding of fit in the virtual world and optimize fit perception online increasing purchases and decreasing returns!



Fit by definition


Fit is an important motivation for purchase decisions. For online stores, understanding fit is imperative to increasing customer confidence. 


Fit as it relates to consumers 

Fit is a combination of measurements + style preference. Although measurements are a way to determine fit and size, preference is a even better way to understand what consumers need.

Fit is a combination of measurements + style preference. Although measurements are a way to determine fit and size, preference is a even better way to understand what consumers need.


Fit Technology- All innovation that helps to convey fit in the virtual world.

Read our article on How Measurements, Fit and Style Combinations determine Fit in the Mind of the consumer. 


Design+ Innovation

We help companies integrate fit technology into their processes, early design stages as well as in their physical stores. We also help train employees on technology integration. 

  • Retail technology integration
  • Process optimization for customization and bespoke
  • Employee training and development.  



Business development 

E-commerce optimization and mobile app development for your brand. We help you to create personalised experiences through data optimization,  archetype marketing targeting and effective mobile marketing.

  • Customized UX development for e-commerce catalogues
  • Consumer archetype development
  • Mobile app development
  • Digital marketing strategies

fit Content + Marketing

We build direct and effective content for your shoppers and personalized content based on fit and fit perception. 

  • Copywriting
  • Monthly content development
  • Fit content development
  • Consumer engagement strategies through digital content
  • Community engagement
  • Customized content

 “Fit”  Fashion’s Unsolved Problem


FIT is the Cause OF...


  • Unsellable inventory

  • Inability to maximize return on investment from online and/or mobile shopping

  • Decreased buyer confidence

  • Damaged or dirty returned items

  • Bad customer experience

  • Bad brand reputation for clothing not being ‘true to size’

  • Missed opportunities to get your product in the right hands

  • Non-engaging content

  • Restocking Costs, postage, sending items to outlets..etc

FIT IS THE result OF...


  • Lack of customization of user experience

  • Lack of customized data analysis

  • Misunderstanding of "targeted" customer


Questions to ASK YOURSELF

To find out how we can optimize your e-commerce submit your information below and we will send you information on where you can improve. 

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  • Have you properly used data analytics to find the BEST ways to significantly reduce returns?

  • Do you understand shopper preferences and does your shopping experience reflect the preference your customer needs?

  • Does your catalogue help to increase customer confidence?

  • Have you reduced the amount of obsolete inventory in stock?

  • Are you using the data collected to get the right inventory on the floor for your customer?

  • Is your custom design production processes optimized?

  • Data can be overwhelming but finding out what data matters in terms of fit, are you using the right data to solve your specific fit issue?


Latest Blog Posts



We are super excited to announce our partnership with Shopgate

The leading mCommerce platform, building best-in-class mobile experiences.

The leading mCommerce platform, building best-in-class mobile experiences.  

The leading mCommerce platform, building best-in-class mobile experiences.



Shopgate is the leading mobile commerce platform, with a mission of evolving the way retailers interact with customers. Our award-winning SaaS platform enables stores to seamlessly integrate existing eCommerce and payment platforms, to build best-in-class mobile experience for mobile web, iOS, Android and Apple TV. With offices in the U.S., Germany and Poland, Shopgate is powered by a team of devoted eCommerce professionals who share a passion for innovation and mobile commerce.



Male Denim Shopper Fit Case Study


Visual Design

Data Analysis

Market Research

Segmented Market Analysis


Multiple men’s denim brands saw declining sales of denim online due to their inability to understand the purchase behaviors, influences and understanding of fit in the virtual space of male denim shoppers.


During this process, major influences over male denim online shopping decisions were discovered and traditional assumptions about male shoppers were disproved.

The study designed a solution that improved internal intelligence about customer preference and motivations that increased sales. Although the study was based on male denim shoppers, the solutions can be applied to various e-commerce apparel, jewelry and shoe brands.

Solutions Provided

Request the PDF of the Male Denim Shopping Study

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Market Penetration Strategy

Company B remains anonymous to protect their strategies from competitors


Market Analysis

 Market Penetration Strategy


Employee Preparation




Company B, a fashion and tech company built a 3D design and sample viewing platform. The new company needed to penetrate the US market with a successful consumer adaption strategies. Unfamiliar with the US industry, Company B chose Luxor + Finch to build out an innovative marketing strategy that was sensitive to a volatile market with forward thinking competitors.


Company B was able to begin an plan for market penetration for the US market with thorough market research analysis.



 Luxor + Finch thoroughly analyzes the US market in relation to 3D sample making products and crafted a market penetration strategy. The strategy outlined the relevant US market in detail, analyzed competitors, strategic partnerships, engagement opportunities and formulated a direct plan of action for the next two years.



Techpacker Content Development


Content development

Graphic Design

Copy Writing

Problem: Content engagement. Techpacker desired to increase consumer engagement through blog content on

Solution: Luxor + Finch crafter several blogs that educated users on the importance of the product/platform while helping users better understand the solution Techpacker provides in terms that were easily understandable. The blog generated the most traffic and engagement of any guest blogs on the Techpacker website during the first week the blog was posted.


BWTG Backwoods Techgear Wearable Tech


Wearable tech design

Production optimization



Problem: BWTG  company wished to integrate of bluetooth technology into Glove. BWTG wanted to design a bluetooth, waterproof glove for outdoor sports that was functional and stylish.  


Solution: BWTG hired Luxor + Finch to design bluetooth harness that can easily fit into multiple gloves while not compromising functionality and design. Luxor + Finch also designed the technology to be ergonomic and secured a proprietary design for the harness insert. L+F conducted research on which design would allow the placement of the technology to be optimized. Successfully created a removable design for inserts into multiple gloves without significant cost increase for production.



Contact us for a free consultation on how we can help you. 

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