Fit isn’t just a matter of returns and poor inventory planning. It reveals a direct disconnect between what customers want and what is being produced.
The Issue in Fashion
The disconnect between the consumer and what is being produce is causing massive issues in the fashion industry.
Even with the massive amount of data available, brands and retailers still ignore the obvious facts: matching people to product is the only way to be successful in the future. Solutions are available but one solution alone isn’t always enough. Fit technology solution are complex and need to be executed across the supply chain over significant amount of time prioritized by the immediate needs of the brand/retailer.