With consumer apparel purchasing increasingly moving online, the subject of apparel fit is at the heart of fashion e-commerce. In this article, four industry insiders come together to merge their differing viewpoints:
Amazon purchased Bodylabs last year. Based on the past, I predict that Amazon is going to attempt to solve the fit problem through private label creation. If you’re skeptical, watch the video and consider that history often repeats itself and the fashion industry is overdue for another shake up!