How Covet Fashion and Glam 4 Good just proved the app is about more than fashion

Jessica CouchNovember 20, 2016glam4good, fashion, cfda, mary alice stepheson, ted gibson, covet fashion, vogue, fashinvest Comment

Data Vs. The Buyer: Who Can We Trust

Attended Decoded Fashion in NYC this week and data was a huge topic. Could data be the end for buyers?

Jessica CouchNovember 4, 2016data, ugc, DFNYC, fashion, content, marketing, fit, user experienceComment

Mobile App Infographic

Jessica CouchOctober 16, 2016mobile app, mobile commerce, mobile app development, luxor and finchComment

How Boutiques and Specialty Stores Can Optimize Online and Mobile Commerce

Boutiques and Small Stores can utilize e-commerce and m-commerce in a way that bigger retailers cannot.

Jessica CouchSeptember 13, 2016fashion, boutique, store, ecommerce, mcommerce, customizationComment

Mobile Strategies + Retailers: Why You Need a Long Term Plan

You need a long term mobile strategy for you e-commerce, if not you won't be bale to compete in the future. No matter what size retailer you are, get a long term strategy for your store!

17 Product Detail Page Best Practices (with Info-graphic): By Jon MacDonald

17 Product Detail Page Best Practices (with Info-graphic): By Jon MacDonald .

Guest BlogsJessica CouchJuly 20, 2016jon macdonald, the good, product description page, ecommerceComment

How Content and Marketing Can Create Better Fit Experiences and What Rent the Runway is Doing Better Than You!

To put it plainly, fit technology is a required addition to e-commerce platforms. See how content marketing can help to convey fit.

Functional Fit Design

I used ClO3D to design some conceptual basics and to ask why isn't performance wear readily available for consumers outside of the athleisure trend.

Jessica CouchJune 30, 2016fashion, fit, fit technology, technical designComment

Meet Rackery: Photo extraction + Machine Learning Virtual Fit Technology

Rackery uses photo extraction and machine learning to help you find your favorite fit.

About Me: Why Fit and Why Me

People always ask me how I found my niche in Fit Technology. So here's a little bit about how I got into Fit Tech and why I love it.

Jessica CouchMay 20, 2016consulting, fit, fashion, style, stylist, ambition, luxor and finch, technology, UX, women in tech Comment

Lean Manufacturing Innovation : Digitizer

This is the first article in a series of many I will be writing on “Lean Manufacturing Innovation”. Learn about how more affordable digitizers ca help to streamline your apparel manufacturing.

Jessica CouchMay 12, 2016digitizer, manufacturing, textiles, apparel, footwear, industrial, apparel design, made in americaComment

Fitd: Buy Clothes that Fit! New Fit Based Platform for Online Shoppers

Meet Fitd, the new shopping platform that allows you to shop your favorite brands using your body measurements.

Jessica CouchApril 29, 2016fit, shape, fitd, fit technology, fashion, retail, retail innovation, retail technologyComment

Retail Innovation: Peer Based Shopping Platforms- The Future of Retail

Shopping in-store and online may not be so great right now but platform based shopping experiences will soon change that factor!

Jessica CouchApril 13, 2016retail innovation, retail, fashion, platform, peer to peer, social shopping, social commerceComment

Virtual Styling: How and Why Men Shop

Virtual Styling is about creating custom tailored EXPERIENCES for modern online shopper. Read about ow this trend is emerging in online retail!

Jessica CouchApril 4, 2016virtual styling, 4D experiences, shopping, men shopping, online shopping, UX, retailComment

Think Like a Man, Shop Like a Lady: Efficient Shopping Experiences in the Virtual Space

Male shopping habits are the best to mimic for better online shopping experiences. Here are some reasons why you should think more like a man when shopping.

Jessica CouchApril 4, 2016virtual styling, men, men shopping, male shoppers, think like a manComment

Health by Shape: What Your Shape Means for Your Health

See what your shape is telling you about your health!

Jessica CouchMarch 22, 2016 Comment

A Better Understanding of Fit: Measurements vs. Style Preference

Fit may seem complicated but we break down fit into three categories: Fit based on measurements, fit based on style preference and fit base don a combination of both. Read more to see how these categories can affect your business.