Custom Wire Framing

 E-commerce is evolving. Customer’s expectations of their experience are higher and brands need a better way to convey fit. We developed fit based wire framing for a client who has an e-commerce business selling custom pants. The business wanted to communicate the size and functionality of the clothing while matching people to product effectively. We decided to use various sized models for the small collection run and display the product like a look book where customer could self select the model of their choice and view multiple products. This method works best for small inventory brands. We removed all notes and identifiers from the wire frame examples below: