Fit Technology is a combination of innovative methods and practices used to increase understanding of fit in the virtual world and optimize fit perception online increasing purchases and decreasing returns!
We help companies integrate fit technology into their processes, early design stages as well as in their physical stores. We also help train employees on technology integration.
E-commerce optimization and mobile app development for your brand. We help you to create personalised experiences through data optimization, archetype marketing targeting and effective mobile marketing.
We build direct and effective content for your shoppers and personalized content based on fit and fit perception.
Inability to maximize return on investment from online and/or mobile shopping
Decreased buyer confidence
Damaged or dirty returned items
Bad customer experience
Bad brand reputation for clothing not being ‘true to size’
Missed opportunities to get your product in the right hands
Restocking Costs, postage, sending items to outlets..etc
Lack of customization of user experience
Lack of customized data analysis
Misunderstanding of "targeted" customer
To find out how we can optimize your e-commerce submit your information below and we will send you information on where you can improve.
Have you properly used data analytics to find the BEST ways to significantly reduce returns?
Do you understand shopper preferences and does your shopping experience reflect the preference your customer needs?
Does your catalogue help to increase customer confidence?
Have you reduced the amount of obsolete inventory in stock?
Are you using the data collected to get the right inventory on the floor for your customer?
Is your custom design production processes optimized?
Data can be overwhelming but finding out what data matters in terms of fit, are you using the right data to solve your specific fit issue?
Shopgate is the leading mobile commerce platform, with a mission of evolving the way retailers interact with customers. Our award-winning SaaS platform enables stores to seamlessly integrate existing eCommerce and payment platforms, to build best-in-class mobile experience for mobile web, iOS, Android and Apple TV. With offices in the U.S., Germany and Poland, Shopgate is powered by a team of devoted eCommerce professionals who share a passion for innovation and mobile commerce.
Segmented Market Analysis
Multiple men’s denim brands saw declining sales of denim online due to their inability to understand the purchase behaviors, influences and understanding of fit in the virtual space of male denim shoppers.
During this process, major influences over male denim online shopping decisions were discovered and traditional assumptions about male shoppers were disproved.
The study designed a solution that improved internal intelligence about customer preference and motivations that increased sales. Although the study was based on male denim shoppers, the solutions can be applied to various e-commerce apparel, jewelry and shoe brands.
Request the PDF of the Male Denim Shopping Study
Company B remains anonymous to protect their strategies from competitors
Market Penetration Strategy
Company B, a fashion and tech company built a 3D design and sample viewing platform. The new company needed to penetrate the US market with a successful consumer adaption strategies. Unfamiliar with the US industry, Company B chose Luxor + Finch to build out an innovative marketing strategy that was sensitive to a volatile market with forward thinking competitors.
Company B was able to begin an plan for market penetration for the US market with thorough market research analysis.
Luxor + Finch thoroughly analyzes the US market in relation to 3D sample making products and crafted a market penetration strategy. The strategy outlined the relevant US market in detail, analyzed competitors, strategic partnerships, engagement opportunities and formulated a direct plan of action for the next two years.
Problem: Content engagement. Techpacker desired to increase consumer engagement through blog content on Techpaker.com.
Solution: Luxor + Finch crafter several blogs that educated users on the importance of the product/platform while helping users better understand the solution Techpacker provides in terms that were easily understandable. The blog generated the most traffic and engagement of any guest blogs on the Techpacker website during the first week the blog was posted.
Wearable tech design
Problem: BWTG company wished to integrate of bluetooth technology into Glove. BWTG wanted to design a bluetooth, waterproof glove for outdoor sports that was functional and stylish.
Solution: BWTG hired Luxor + Finch to design bluetooth harness that can easily fit into multiple gloves while not compromising functionality and design. Luxor + Finch also designed the technology to be ergonomic and secured a proprietary design for the harness insert. L+F conducted research on which design would allow the placement of the technology to be optimized. Successfully created a removable design for inserts into multiple gloves without significant cost increase for production.
Contact us for a free consultation on how we can help you.