Luxor and Finch


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Luxor + Finch helps global Fashion and Footwear corporations unlock the power of innovation by implementing Fit technology and best practices.

“Every body deserves their perfect fit” by Jessica Veronica Couch




Fit is continuing to be seen as a competitive advantage for brands and retailers. We bring an unbiased understanding of fit based technology solutions and best practices to corporations though education initiatives.




We de-risk fashion and apparel innovation solutions and deliver tangible and sustainable opportunities with scalable impact. THrough our network of experts, we have developed an advanced pipeline of relevant and unique solutions, vetted specifically for your business needs. We are 100% independent, do not take equity in the companies, and work as an objective extension of your team.




Even in our digital world, Experiences have become even more valuable. We help brands create memorable tech enabled experiences for retail. Through fit based technology we enhance the shopping experience and reduce returns while creating loyal customers.



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There is more than one way to resolve a fit issue. No brand is too small or too big to have a solution that works best for their customers.


Clients and Partners

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Jessica Veronica Couch is a fit technology expert in the fashion technology space and owner of Luxor + Finch Consulting. Jessica received her undergraduate degree for North Carolina State University's renowned College of Textiles in Fashion Product Development and her Master’s in Digital Innovation and Fit from Cornell University under the guidance of Professor Susan P Ashdown. In 2018, she received her a certificate for Digital Product Management: Modern Fundamentals from University of Virginia.

Since the completion of her Master’s, she has worked with and advised numerous companies, brands and retailers in the fit technology space. Jessica has published over 60 articles on the matter of fit and fit tech, a thesis on fit and perception and curated events and panels on the subject of fashion and fit technology. As a consultant, Jessica works as a consumer software product manager and supply chain technology integration strategist. Through Luxor + Finch Consulting, she is able to focus on integrating technology throughout the supply chain to improve fit, educate brands on fit as a competitive advantage and to devise sustainability solutions. In 2018, she launched “Fit Equality”, a corporate responsibility initiative to bring awareness for inclusion, sustainability and better practices centered around fit.  Jessica hosts events on the subject fit and fashion technology, she will be hosting a panel at SXSW 2019 on fit and fit technology. Jessica Couch is a speaker, writer, innovator and champion of body positivity.