Fit is an issue. Better fitting clothing is the new luxury and every brand has to have a strategy for it.
Fit Technology: The use of best practices, innovative techniques and technologies to help shoppers confidently perceive fit in lieu of a physical try-on.
Luxor+ Finch LLC provides an array of services for fit related issues. We work with brands, retailers and fit technology companies to create better products, experiences and technology.
FIT IS YOUR COMPETITIVE ADVANTAGE
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Amazon purchased Bodylabs last year. Based on the past, I predict that Amazon is going to attempt to solve the fit problem through private label creation. If you’re skeptical, watch the video and consider that history often repeats itself and the fashion industry is overdue for another shake up!