It’s not what you say, It’s how you say it. Managing expectations through copy and content is the best way to convey fit in lieu of technology. It is a better way to engage customers and create a feedback loop. Let us assess your e-commerce and see how we can improve your copy and content for an improvement in your conversions.

Technology and fashion are the perfect match. Often an integration of technology can cut down on waste, create more efficiency,  reduce returns and match people to product better. Fit technology exist so that the outdated woes of shopping can be eliminated. We vet, integrate and develop technology that reduces the friction caused by fit. we also train and implement technology so that teams can function and do what they do best.

Even in our digital world, Experiences have become even more valuable. We help brands create memorable experiential tech enabled experiences retail experience for their shoppers. We believe that connecting shoppers emotionally to brands help to create loyal shoppers.Though fit based technology we can enhance the shopping experience while creating loyal customers.

Clients and Partners

About

Jessica Veronica Couch is a fit technology expert in the fashion technology space and owner of Luxor + Finch Consulting. Jessica received her undergraduate degree for North Carolina State University's renowned College of Textiles in Fashion Product Development and her Master’s in Digital Innovation and Fit from Cornell University under the guidance of Professor Susan P Ashdown. In 2018, she received her a certificate for Digital Product Management: Modern Fundamentals from University of Virginia.

Since the completion of her Master’s, she has worked with and advised numerous companies, brands and retailers in the fit technology space. Jessica has published over 60 articles on the matter of fit and fit tech, a thesis on fit and perception and curated events and panels on the subject of fashion and fit technology. As a consultant, Jessica works as a consumer software product manager and supply chain technology integration strategist. Through Luxor + Finch Consulting, she is able to focus on integrating technology throughout the supply chain to improve fit, educate brands on fit as a competitive advantage and to devise sustainability solutions. In 2018, she launched “Fit Equality”, a corporate responsibility initiative to bring awareness for inclusion, sustainability and better practices centered around fit.  Jessica hosts events on the subject fit and fashion technology, she will be hosting a panel at SXSW 2019 on fit and fit technology. Jessica Couch is a speaker, writer, innovator and champion of body positivity.