The Future of Retail Brunch

Date: October 2024 Location: NYC

Brought to you by Jessica Couch and Looks Ai

 In the rapidly evolving landscape of luxury and fashion retail, the crucial role of frontline retail workers is often overshadowed by broader market trends and technological advancements. Despite their direct interaction with consumers and firsthand insights into consumer behavior and preferences, these workers frequently remain on the periphery of strategic conversations that could significantly enhance the retail experience. Now We are facing changing consumer behaviors, high attrition rates and an evolving retail landscape. This brunch seeks to bring together the frontline workers, thought leaders, and innovators to have a necessary conversation on our future.

 
 

Event Overview

The Future of Retail Brunch aims to bridge these gaps by creating a platform where the voices of the top retail workers are not only heard but are a driving force in shaping the future of retail. By directly engaging retail workers from the luxury and fashion sectors, the event will facilitate:

This private event is not just a Brunch; it is a crucial step toward redefining the retail industry to be more responsive, inclusive, and forward-thinking, leveraging the invaluable insights of those who serve at its front lines.

  • Retailers- Nominate your top associates to attend and hear from leaders on the sales floor about the realities of modern retail

  • Solution Providers- Hear from frontline workers and deep dive into the customer experiences to better your approaches

  • Executives- get a first hand understanding of where change needs to happen, whats working and what’s to come

 

“Everyone in your organization can learn from Sales Associates, they are the people closet to your customer and the most important people in your organization as a result” - Jessica V. Couch

 

Key Challenges:

Underutilization of Ground-Level Insights: Retail workers possess a wealth of real-time, nuanced data about customer needs, preferences, and pain points. However, there is a significant gap in how their insights are integrated into higher-level strategic decisions. This disconnect can lead to misaligned business strategies that fail to address evolving market demands effectively.

Lack of Inclusive Dialogue: Although they are the face of retail operations, many sales associates, especially in luxury and fashion, are not involved in the decision-making processes that affect their work environments and career advancements. This exclusion can result in lower job satisfaction, decreased employee retention, and a workforce that feels undervalued.

Innovation and Adaptation Delays: The pace of technological and process innovation in retail often does not align with the on-the-ground adoption due to a lack of feedback loops from actual users—the retail workers. This delay can prevent the timely resolution of operational inefficiencies and missed opportunities for enhancing the customer experience.

Equity and Representation Issues: Diversity in the workforce often does not translate into diversity of thought in strategic areas. Retail workers from varied backgrounds can offer unique perspectives that could drive more inclusive and appealing marketing strategies and product offerings, yet these perspectives are frequently underrepresented.

 

Event Highlights

Panel Discussions: Featuring top-performing sales associates and managers discussing current experiences, needs, and future directions.

Breakout Rooms

  • HR Focus: Tackling challenges in workplace culture, balance, and inclusivity.

  • On the Floor: Debating the integration of modern technology and improved practices to enhance the sales floor experience.

Networking Opportunities Open bar for informal interactions and networking sessions to foster relationships and share ideas.

Expected Outcomes

  • Improved Industry Dialogue: A comprehensive report summarizing the discussions and insights from the event.

  • Actionable Data: Collecting and analyzing feedback from confession booths and breakout room session to guide future retail initiatives.

  • Follow-Up Strategy: Establishing a task force to implement discussed solutions and maintain momentum post-event.

 

Sponsorship Opportunities

 

  • Attend intimate breakout room sessions and listen directly to top retail associates as they share their invaluable insights and experiences in the retail industry.

  • Sponsors receive the unique opportunity to participate alongside associates in panel discussions, providing a platform to align your brand with thought leaders and industry innovators.

  • Gain exclusive access to comprehensive data collected from breakout rooms and other event activities. Utilize this data to refine your strategies and enhance your retail business operations.

  • Access a community of top talent, opening doors to potential collaborations, recruitment opportunities, and business development within the retail sector.

  • Enjoy further benefits including brand visibility, networking opportunities, and direct engagement with a curated audience of retail professionals and decision-makers.

 
 

Let’s Make it Happen

Fill out the form below to let us know how you want to participate

Past Events

Contact Jcouch@luxorandfinch.com for more information