Amazon purchased body labs last year for an undisclosed amount of money. Thats old news. But what Amazon may be doing with all that body scan information may be new news.
I predict that Amazon is going to challenge the main issues in the fashion industry that has to do with fit. While many people think that Amazon is not a contender to take on the fashion industry, it has the technology and ability to resolve this issue and could very well use this as their competitive advantage. I use some evidence from the past to justify my prediction. This is my prediction but we can only wait and see.