Press
Our Honorable Mentions
Women’s Wear Daily
Tall Order: Tackling Fashion’s Vertical Challenges
With all the talk of inclusion, fashion isn't measuring up for tall girls.
By Kellie Ell on December 19, 2019
Jessica Couch is featured as a subject matter expert
Women’s Wear Daily
The Outside View: Matching People to Product Is Fashion’s Saving Grace
Fit expert Jessica Couch on why fit technology is not as complicated as many believe.
By Jessica V. Couch on December 3, 2019
Black Fashion Tech Founders: Give Us A Level Playing Field, Not Charity!
Not as "Guinea Pigs Or Marketing Tools", are you ready to give Black Founders' Fashion Tech businesses a fighting chance?
By Molshree Vaid 2019
Women’s Wear Daily
The Outside View: Size Isn’t Just a Plus-size Issue
Consultant Jessica V. Couch on why the industry should stop shaming and start understanding the real fit problem.
By Jessica V. Couch on June 4, 2019
Fashion Is Your Business
Jessica Couch and Brittany Hicks - Diversity of Thought Fashion Is Your Business
It’s no secret diversity is on the minds of many founders and executives in all industries, including fashion. Two thought leaders in diversity in fashion, Jessica Couch and Brittany Hicks, who amongst many other things are the co-founders of the Women of Color FashTech Brunch, sat down with Rob Sanchez and guest host Lois Herzeca for a lively discussion about diversity — in the industry and in thought.
Diversity & Representation in Fashion
Diversity. Inclusion. Sustainability. Body positivity. That all sounds good on paper, especially on the macro level. These keywords are enough to incite people emotionally, but is it enough to make a difference?
Vox
Halloween costumes have a size problem
Mainstream retailers like Target and Party City only offer extremely limited options. Jessica Couch shares her opinions on fit constraints.
Remodista
Remodista's Women We Watch Film Studio - A Segment on Diversity of Thought
Jessica Couch and Brittany Hicks give their opinions on the Diversity of Thought 7the Remodista Women’s Day in NYC.
WOCFTB
Women of Color Fashion Tech Brunch
Founded in 2018, the brunch brings together women of color in the fashion tech communities.
Read
Minority Trailblazers
Minority TrailBlazers Podcast
Jessica Couch featured on Minority Trailblazers Podcast.
Listen to Podcast
North Carolina State University
Fit Tech + Fashion = Luxor + Finch
Wilson’s College of Textile News featured alumn, Jessica Couch for her work in Fashion Tech
Cornell University - CFIN
5th Annual Fashion Speaks Gala
The Cornell Fashion Industry Network presented its 5th Annual Fashion Speaks Gala: Disrupt and Discuss. Inspiring alumni presenters in the fashion industry who have succeeded in their entrepreneurial endeavors included Jessica Couch '15 (Fit Tech) Gizelle Begler '08 (Haute Hijab), Stefanie Schoen '07 (TheStyleSafari)
BTS Podcast
#10: Fit Technology Strategist, Jessica Couch
Jessica Couch is the founder of the consulting agency Luxor & Finch, where she works with brands, advising them on strategic, data-driven planning.
SXSW 2019
SXSW 2019: Fashion's Fit Problem: Representation and Tech
Jessica Couch along with Brittany Hicks and Ellie Zambrano hosted a session on fashion fit issue at SXSW 2019.
Shopgate
Shopgate Spotlight: Jessica Couch - How Technology Fits with Fashion
Online retailers increasingly looking to technology to boost business should dive deeper into their databases to learn that many long-held nostrums about attracting shoppers are false.
That’s the advice of a data cruncher whose ground-floor retail experience proved just that. Jessica Couch, a fashion technology consultant and founder of consultancy Luxor + Finch in New York, created strategies for retailers based on algorithms and insights from her experience as a Nordstrom Inc. sales associate and founder of an online women’s apparel store to show online retailers that men actually do like shopping.
LMVH
Balanced Fashion
Balanced Fashion Panel
On July 18th Balanced Fashion collaborated with FAUBOURG on this month’s Balanced Fashion event hosted by eBay HQ and focused on diversity, representation, and inclusion in sustainable fashion.
Techpack
Techpacker Article: How Inefficiency Affects the Design Room and How Technology Saves the Day
Article on how Techpacks are essential to the design process.
Tech360
Technology & Fashion - Women of Color Fashion Tech Brunch
February 5, 2019
With New York Fashion Week reawakening all things fabulous and chic this coming Friday 8th February 2019, we have handpicked some must-attend fashion tech-focused events taking place during fashion weeks this season.