Tech With Intention: A No-Fluff Framework for Selecting the Right Tools

Stop wasting money on technology that doesn't work for your fashion brand.

Most independent fashion brands invest in expensive tech solutions that end up sitting unused, causing more chaos than clarity. Why? Because they're choosing tools before understanding their actual business needs.

This framework changes that.

What You Get:

A comprehensive 12-slide visual presentation + detailed workbook that guides you through an 8-step proven framework to make smart, strategic technology decisions for your fashion or retail brand.

The Framework:

1. 🔭 Bird's Eye View - Map your entire ecosystem before making decisions

2. ✨ Brand Identity + Customer Experience - Align tech with your actual customer experience

3. 👥 Know Your People - Assess your team's digital fluency and readiness

4. 💸 Budget + Risk Profile - Calculate true Total Cost of Ownership (not just sticker price)

5. 🚧 Identify Constraints - Work within your real limitations

6. 🧩 Map Workflows - Find friction points that actually need solving

7. 🧠 Analyze Data - Make data-informed (not gut-feel) decisions

8. 💻 Pick Your Tech - ONLY after completing steps 1-7

What Makes This Different:

✅ Industry-Specific - Built specifically for fashion & retail brands (DTC, wholesale, omnichannel) ✅ Actionable Templates - 15+ fill-in-the-blank worksheets including Impact/Effort Matrix, TCO Calculator, Team Assessment, and Technology Evaluation Scorecard ✅ Real Examples - Case studies from emerging brands to $50M+ operations ✅ Process-First Philosophy - Teaches you to fix processes before buying expensive tech ✅ Visually Stunning - Modern fashion-tech aesthetic that's actually engaging to work through

Perfect For:

• Fashion brand founders making their first major tech investment

• Operations managers evaluating PLM, ERP, or OMS systems

• Growing brands ($500K-$50M) scaling their tech stack

• Teams tired of buying tools that nobody uses

What You'll Walk Away With:

• Crystal-clear understanding of your business gaps (not assumptions)

• Objective evaluation criteria to compare any technology solution

• Team alignment on priorities and implementation readiness

• A reusable framework for every future tech decision

Includes:

• 12-slide presentation deck (PDF + PPTX formats)

• 8,500+ word comprehensive workbook (Notion-ready HTML)

• Decision-making tools and visual frameworks

• Technology categories guide + glossary

• Sample tech stacks for 3 growth stages

Created by Jessica Couch Founder, Luxor and Finch LLC | Fashion Tech Strategist

"Before you ever select the technology, you have to know your business's gaps."