LUXOR + FINCH BLOG
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With consumer apparel purchasing increasingly moving online, the subject of apparel fit is at the heart of fashion e-commerce. In this article, four industry insiders come together to merge their differing viewpoints:
Mark Charlton - Fit & Sizing Thought Leader / Strategist - https://www.linkedin.com/in/mark-charlton-fit-leader/
Jessica Couch -Fit Tech Consultant - Consumer Tech Product Manager - Fit Tech Expert Strategist- Body Positivity Champion #womenintech https://www.linkedin.com/in/jessicavcouch/
Richard Irons -Lead Engineer at Rakuten Fits Mehttps://www.linkedin.com/in/richard-irons/
Emma Hayes -Plus-size Womenswear Sizing and Fit Consultant and Expert linkedin.com/in/emma-hayes-3a58553b
It all sounds good, but how can we really ensure these words turn to action?
The CFDA, Council Of Fashion Designers Association announced in their newsletter, that their focus this year would be on diversity, sustainability, body positivity, and equality. Although the CFDA is certainly not the first to coin these terms as issues needing to be addressed, it is a great indication that fashion as a whole will begin to take these issues more seriously.
Fit is not as simple as we think!
We’ve got something to say about Fashion Tech! Be apart of our initiative launching March 2019 on the SXSW stage.
Fit Technology User Personas
My Size, Inc. Comments on Successful September 2018 Promotional Activities
Company showcases its MySizeID™ smart measurement technology at premier fashion and retail events across the country and launches new iOS consumer app to more than 700 million iPhone users worldwide
We’re thrilled to announce that FTSY is among 11 startups that have been selected to join Dream Assembly for a 12-week program starting the 7th of September
On September 9th 2018 Luxor + Finch, G.I.F.T. and Geek of Chic came together for the first ever WOC Fashion Tech Brunch
Amazon purchased Bodylabs last year. Based on the past, I predict that Amazon is going to attempt to solve the fit problem through private label creation. If you’re skeptical, watch the video and consider that history often repeats itself and the fashion industry is overdue for another shake up!
A brief article on how Fit in Your Competitive Advantage. White paper on topic to be published soon by Luxor + Finch.