Why Fashion Designers Are Struggling in 2025: Consumer Behavior, DTC, and Innovation

Fashion brands are under pressure like never before. In this deep dive, Jessica Couch explores why innovation is slowing, why DTC isn't the magic bullet anymore, and how upcoming designers can adapt in a rapidly changing market. From foot traffic decline to algorithm fatigue, here’s what fashion needs to survive.

Fashion Technology 101Jessica CouchNovember 14, 2025FashionTech, RetailInnovation, ConsumerBehavior, DirectToConsumer, MarketingStrategy, TikTokShop, BrandBuilding, FashionDesign, Skims, RetailTrends2025Comment