Fashion technologist Jessica Couch shares insights from chairing the Retail Rebels conference, covering the wholesale collapse, DTC challenges, AI’s rise in retail, and what brands must do to survive the evolving fashion tech landscape.
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Fashion brands are under pressure like never before. In this deep dive, Jessica Couch explores why innovation is slowing, why DTC isn't the magic bullet anymore, and how upcoming designers can adapt in a rapidly changing market. From foot traffic decline to algorithm fatigue, here’s what fashion needs to survive.
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Concert merchandise is evolving. With the help of fashion technology, artists can now turn T-shirts and hoodies into interactive, immersive fan experiences. Here's how.
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How do you turn digital clutter into conversion? In this expert roundtable, Jessica Couch joins leaders from Zalando and Chief Digital Agency to share how generative AI is changing fashion e-commerce—from virtual try-ons and LLM-driven personalization to immersive storytelling that reduces returns and boosts customer loyalty.
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Shoppers aren’t disengaged — they’re overstimulated. Social feeds are losing their edge as discovery tools, and consumers are turning to smaller, value-driven communities. This piece explores why social discovery fatigue is reshaping the future of fashion commerce and what that means for DTC brands, platforms, and investors alike.
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Too many teams are picking tech without solving the right problems first. The Fashion Tech Selection Framework walks you through how to audit workflows, align tools with team capacity, and avoid the pitfalls of poor adoption. Download the PDF and start making smarter decisions about your stack.
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Whether it’s 107,000 fans at Kyle Field or millions tuning into F1 and the World Cup, one thing is clear—fans are the most loyal customers. This article explores how fashion tech, AR, and data-driven experiences are reshaping loyalty, commerce, and culture in sport and beyond.
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Trade shows aren’t vanishing—they’re evolving. In this breakdown, we look at what’s really happening across the global trade show landscape, including attendance trends, shifting buyer priorities, and how smart organizers are turning events into high-value experiences. Whether you're a brand, buyer, or builder, here's what you need to know to navigate what’s next.
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Fashion tech is no longer a distant concept—it’s actionable, buildable, and happening now. These two new workshops are designed to meet you where you are, whether you're just starting out or ready to prototype AI-powered solutions. Learn the tools, explore the trends, and leave with either a solid foundation or a working MVP tailored to your business.
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Artificial intelligence is not just a buzzword in fashion—it’s becoming the backbone of real transformation. From reducing returns with fit tech to reinventing design workflows, AI is helping brands cut costs, boost efficiency, and deliver better customer experiences. This piece breaks down the practical tools, smart investments, and emerging leaders reshaping the future of fashion.
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