How do you turn digital clutter into conversion? In this expert roundtable, Jessica Couch joins leaders from Zalando and Chief Digital Agency to share how generative AI is changing fashion e-commerce—from virtual try-ons and LLM-driven personalization to immersive storytelling that reduces returns and boosts customer loyalty.
Read MoreShoppers aren’t disengaged — they’re overstimulated. Social feeds are losing their edge as discovery tools, and consumers are turning to smaller, value-driven communities. This piece explores why social discovery fatigue is reshaping the future of fashion commerce and what that means for DTC brands, platforms, and investors alike.
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