Posts tagged AI in Retail
How Generative AI Is Redefining E-Commerce Storytelling
How Generative AI Is Redefining E-Commerce Storytelling

How do you turn digital clutter into conversion? In this expert roundtable, Jessica Couch joins leaders from Zalando and Chief Digital Agency to share how generative AI is changing fashion e-commerce—from virtual try-ons and LLM-driven personalization to immersive storytelling that reduces returns and boosts customer loyalty.

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Fashion Technology 101Jessica CouchGenerative AI, Fashion Tech, E-Commerce Strategy, Virtual Try-On, Personalization Tools, Large Language Models, AI Storytelling, Zalando, Jessica Couch, Looks AI, Chief Digital Agency, Retail Innovation, AI Content Creation, Online Shopping Trends, BoF Live, Gen Z Shopping, Fashion Recommendations, Digital Fitting Room, AI in Retail, Retail Tech 2025, Digital CommerceComment
Fans Are the Best Customers: From a 107,000-Strong 12th Man to Fashion Tech and AR-Powered Loyalty
Fans Are the Best Customers: From a 107,000-Strong 12th Man to Fashion Tech and AR-Powered Loyalty

Whether it’s 107,000 fans at Kyle Field or millions tuning into F1 and the World Cup, one thing is clear—fans are the most loyal customers. This article explores how fashion tech, AR, and data-driven experiences are reshaping loyalty, commerce, and culture in sport and beyond.

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Fashion Technology 101Jessica CouchFashion Tech, AR in Sports, Fan Loyalty, Smart Apparel, NFC Fashion, Augmented Reality, Stadium Experiences, Retail Innovation, Super Fan Strategy, Sports and Fashion, Digital Merchandise, AI in Retail, Connected Apparel, Fandom Commerce, Sports Technology, Jessica Couch, Luxor and Finch, NFL AR, F1 Tech, FIFA World Cup Activation, Lenovo F1, Nike Connected Jersey, US Open Fashion, Ralph Lauren Sportswear, Amex Fan Experience, Digital Fan Engagement, Fashion Tech 101Comment