Merch, Music and Microchips: How Fashion Tech is Powering the Next Wave of Concert Experiences

Concert merchandise is evolving. With the help of fashion technology, artists can now turn T-shirts and hoodies into interactive, immersive fan experiences. Here's how.

Fashion Technology 101Jessica CouchNovember 14, 2025fashion technology, concert merchandise, music industry, NFC, augmented reality, super fans, Avery Dennison, retail innovation, fan loyalty, interactive apparel, digital experiences, Jessica Couch, Store of the FutureComment