What I Learned Chairing Retail Rebels: The Future of Fashion, AI, and Retail

Fashion technologist Jessica Couch shares insights from chairing the Retail Rebels conference, covering the wholesale collapse, DTC challenges, AI’s rise in retail, and what brands must do to survive the evolving fashion tech landscape.

Are Fashion Trade Shows Declining or Evolving? A Real Look at What’s Changing

Trade shows aren’t vanishing—they’re evolving. In this breakdown, we look at what’s really happening across the global trade show landscape, including attendance trends, shifting buyer priorities, and how smart organizers are turning events into high-value experiences. Whether you're a brand, buyer, or builder, here's what you need to know to navigate what’s next.

Beyond Gen Ai: Where Should Investors Look Next

Artificial intelligence is not just a buzzword in fashion—it’s becoming the backbone of real transformation. From reducing returns with fit tech to reinventing design workflows, AI is helping brands cut costs, boost efficiency, and deliver better customer experiences. This piece breaks down the practical tools, smart investments, and emerging leaders reshaping the future of fashion.

Fashion Technology 101Jessica CouchNovember 14, 2025fashion tech, fashion, ai, retailComment

SXSW 2019 Podcast Launch

We’ve got something to say about Fashion Tech! Be apart of our initiative launching March 2019 on the SXSW stage.

Video Recap: Geek of Chic Recap of WOC Fashion Tech Brunch NYFW 9.8.18

On September 9th 2018 Luxor + Finch, G.I.F.T. and Geek of Chic came together for the first ever WOC Fashion Tech Brunch

Jessica CouchSeptember 23, 2018WOC, Fashion tech, brunch, fashion techComment

Quick Read: Don't Be Like H&M

Don't make the mistake h&M did. Be in turn with your customer and avoid silly mistakes with one easy step. Social Media is very unforgiving of insensitivity.

Jessica CouchJanuary 10, 2018hM, H&M, fashion tech, fashion marketing, retailer marketing, oprahComment

Futuristic ‘Fitting Room’ Captures 15,000 Measurements To Create Perfect Bespoke Clothing

Suit that extracts measurements...seems legit.

bespokeJessica CouchJanuary 8, 2018bespoke, custom, fashion, fashion techComment

“HIGH-TOUCH” FASHION INDUSTRY SEES ADVENT OF AR TECHNOLOGIES

The traditionally “high-touch” fashion industry is among the latest to embrace augmented reality, with the advent of Code and Craft’s new AR Product Catalog tool.

Jessica CouchJanuary 5, 2018ar, vr, code and craft, fashion, fashion techComment

How Content and Marketing Can Create Better Fit Experiences and What Rent the Runway is Doing Better Than You!

To put it plainly, fit technology is a required addition to e-commerce platforms. See how content marketing can help to convey fit.

Meet Rackery: Photo extraction + Machine Learning Virtual Fit Technology

Rackery uses photo extraction and machine learning to help you find your favorite fit.

A Better Understanding of Fit: Measurements vs. Style Preference

Fit may seem complicated but we break down fit into three categories: Fit based on measurements, fit based on style preference and fit base don a combination of both. Read more to see how these categories can affect your business.

Jessica CouchMarch 22, 2016fit, fashion fit, fashion tech, style, stylist, luxor and finch, body shape, body typeComment

Just a Few E-commerce Predictions for 2016

A Few Predictions On Innovative Ideas Coming To An E-commerce Near You!

Jessica CouchJanuary 26, 2016fashion tech, fashion, e-commerce, retail, virtual try on, predictions, trendsComment

Fashion and Tech: The Unlikely Successful Marriage: Part 1

Part 1 of the Fashion and Tech Marriage myth buster. See what ideas will last and which ideas should file for divorce.

Jessica CouchDecember 17, 2015luxor and finch, fashion, technology, fashion tech, design, virtual try on, virtual try-onComment