B2B Email Marketing Hacks! Shorter, Customized Engagement

Email engagement does not have to be below 2%, keeping your emails short, sweet and useful are a quick and easy way to drive engagement.

Louis Vuitton + Supreme : Fashion's Most Authentic Collaboration

Louis Vuitton didn't buy Supreme.. but what does a collaboration like this really mean for the future of fashion and streetwear collabs.

Jessica CouchFebruary 13, 2017louis vuitton, supreme, fashion, collaboration, louis vuitton acquires supremeComment

Virgil Abloh's Columbia University Lecture

Virgil Abloh gave a lecture on Monday February 8th 2017 at Columbia University. Check out the lecture here.

Jessica CouchFebruary 8, 2017off-white, virgil abloh, kanye west, art, fashion, the creativeComment

How 3D + 3D Body Scanning Can Be Integrated into Your Business… Flawlessly

3D is the wave... make sure you stay afloat on how it can help your business!

Good Grief: The Secret to the Super Successful Kardashian Denim Line isn’t Just in the Name Behind the Brand

How Good American partnered with Khloe Kardashian to do what was needed in the denim industry.

Jessica CouchDecember 12, 2016Comment

Back to The Future: How the 1980’s Private Label boom can help retailers today

The private label boom in the lat 1980's was mainly responsible for building our modern day retail giants. So what can retailers learn from the past to take them into the future successfully?

Jessica CouchDecember 12, 2016priavte label, private label, retail, retail innovation, retail technology, fashion, fit, lifestyle brands, ralph laurenComment

4 Pain points of FIT

FIT issues!

Jessica CouchNovember 20, 2016Comment

How Covet Fashion and Glam 4 Good just proved the app is about more than fashion

Jessica CouchNovember 20, 2016glam4good, fashion, cfda, mary alice stepheson, ted gibson, covet fashion, vogue, fashinvest Comment

Data Vs. The Buyer: Who Can We Trust

Attended Decoded Fashion in NYC this week and data was a huge topic. Could data be the end for buyers?

Jessica CouchNovember 4, 2016data, ugc, DFNYC, fashion, content, marketing, fit, user experienceComment

Mobile App Infographic

Jessica CouchOctober 16, 2016mobile app, mobile commerce, mobile app development, luxor and finchComment

How Boutiques and Specialty Stores Can Optimize Online and Mobile Commerce

Boutiques and Small Stores can utilize e-commerce and m-commerce in a way that bigger retailers cannot.

Jessica CouchSeptember 13, 2016fashion, boutique, store, ecommerce, mcommerce, customizationComment

Mobile Strategies + Retailers: Why You Need a Long Term Plan

You need a long term mobile strategy for you e-commerce, if not you won't be bale to compete in the future. No matter what size retailer you are, get a long term strategy for your store!

17 Product Detail Page Best Practices (with Info-graphic): By Jon MacDonald

17 Product Detail Page Best Practices (with Info-graphic): By Jon MacDonald .

Guest BlogsJessica CouchJuly 20, 2016jon macdonald, the good, product description page, ecommerceComment

How Content and Marketing Can Create Better Fit Experiences and What Rent the Runway is Doing Better Than You!

To put it plainly, fit technology is a required addition to e-commerce platforms. See how content marketing can help to convey fit.

Functional Fit Design

I used ClO3D to design some conceptual basics and to ask why isn't performance wear readily available for consumers outside of the athleisure trend.

Jessica CouchJune 30, 2016fashion, fit, fit technology, technical designComment

Meet Rackery: Photo extraction + Machine Learning Virtual Fit Technology

Rackery uses photo extraction and machine learning to help you find your favorite fit.

About Me: Why Fit and Why Me

People always ask me how I found my niche in Fit Technology. So here's a little bit about how I got into Fit Tech and why I love it.

Jessica CouchMay 20, 2016consulting, fit, fashion, style, stylist, ambition, luxor and finch, technology, UX, women in tech Comments

Lean Manufacturing Innovation : Digitizer

This is the first article in a series of many I will be writing on “Lean Manufacturing Innovation”. Learn about how more affordable digitizers ca help to streamline your apparel manufacturing.