Fit Tech User Personas

Fit Technology User Personas

Jessica CouchOctober 28, 2018Comment

My Size, Inc. Comments on Successful September 2018 Promotional Activities

Company showcases its MySizeID™ smart measurement technology at premier fashion and retail events across the country and launches new iOS consumer app to more than 700 million iPhone users worldwide

Jessica CouchOctober 4, 2018Comment

FTSY Joins Farfetch Accelerator

We’re thrilled to announce that FTSY is among 11 startups that have been selected to join Dream Assembly for a 12-week program starting the 7th of September

Jessica CouchOctober 4, 2018Comment

Video Recap: Geek of Chic Recap of WOC Fashion Tech Brunch NYFW 9.8.18

On September 9th 2018 Luxor + Finch, G.I.F.T. and Geek of Chic came together for the first ever WOC Fashion Tech Brunch

Jessica CouchSeptember 23, 2018WOC, Fashion tech, brunch, fashion techComment

Prediction: What is Amazon doing with Body Scan Data

Amazon purchased Bodylabs last year. Based on the past, I predict that Amazon is going to attempt to solve the fit problem through private label creation. If you’re skeptical, watch the video and consider that history often repeats itself and the fashion industry is overdue for another shake up!

Jessica CouchJune 28, 2018amazon, fashion, bodylabs, body scan, 3D, private labelComment

Fit is Your Competitive Advantage

A brief article on how Fit in Your Competitive Advantage. White paper on topic to be published soon by Luxor + Finch.

Jessica CouchJune 11, 2018Comment

Why Fit Tech Means the World to Me : Part 1

A lot of people ask me how I got started in Fit Tech, take a look at this short clip explaining why fit tech means the world to me!

Jessica CouchMay 2, 2018Comment

Geek of Chic Interviews Luxor + Finch Jessica Couch

Luxor + Finch chatted with Geek of Chic all-out Fit Technology and why it is so important!

Fit Tech 101 Denim LA

Denim Fit Tech Event : LA Special Thank you to Good American!

Jessica CouchJanuary 28, 2018Comment

Quick Read: Don't Be Like H&M

Don't make the mistake h&M did. Be in turn with your customer and avoid silly mistakes with one easy step. Social Media is very unforgiving of insensitivity.

Jessica CouchJanuary 10, 2018hM, H&M, fashion tech, fashion marketing, retailer marketing, oprahComment

Euveka’s shape-shifting robotic mannequin could streamline the fashion and wearable industries

Euveka launched their shape shifting mannequins at CES this year. Could be the long awaited fit answer for the design room.

Original article on TechCrunch

Jessica CouchJanuary 10, 2018 Comment

Futuristic ‘Fitting Room’ Captures 15,000 Measurements To Create Perfect Bespoke Clothing

Suit that extracts measurements...seems legit.

bespokeJessica CouchJanuary 8, 2018bespoke, custom, fashion, fashion techComment

Invincible x adidas FutureCraft 4D Launching March 2018

Invincible x adidas FutureCraft 4D will release during March 2018 at select adidas Consortium retailers and will be a limited release.

Jessica CouchJanuary 5, 2018Comment

“HIGH-TOUCH” FASHION INDUSTRY SEES ADVENT OF AR TECHNOLOGIES

The traditionally “high-touch” fashion industry is among the latest to embrace augmented reality, with the advent of Code and Craft’s new AR Product Catalog tool.

Jessica CouchJanuary 5, 2018ar, vr, code and craft, fashion, fashion techComment