Why the term “Curvy” Needs to Be Straightened Out:

This original post was written in 2015 on my former wordpress. I have updated and modified the content for the present. Since shape is my personal interest I often have conversations about our perception of the modern female physique. Now it seems like there has been a huge shift in the gene pool and women everywhere have turned into a walking version of the number 8. Curve has become a desired commodity and is being injected and sucked out of women everywhere. FYI This is not the curve we mean here...

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Jessica CouchComment
Apparel fit and inclusivity

With consumer apparel purchasing increasingly moving online, the subject of apparel fit is at the heart of fashion e-commerce.  In this article, four industry insiders come together to merge their differing viewpoints.

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Jessica CouchComment