Apparel fit and inclusivity

With consumer apparel purchasing increasingly moving online, the subject of apparel fit is at the heart of fashion e-commerce.  In this article, four industry insiders come together to merge their differing viewpoints: 

Mark Charlton - Fit & Sizing Thought Leader / Strategist - https://www.linkedin.com/in/mark-charlton-fit-leader/

Jessica Couch -Fit Tech Consultant - Consumer Tech Product Manager - Fit Tech Expert Strategist- Body Positivity Champion #womenintech https://www.linkedin.com/in/jessicavcouch/

Richard Irons -Lead Engineer at Rakuten Fits Mehttps://www.linkedin.com/in/richard-irons/

Emma Hayes -Plus-size Womenswear Sizing and Fit Consultant and Expert      linkedin.com/in/emma-hayes-3a58553b    

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Diversity. Inclusion.Body Positivity. BS?

It all sounds good, but how can we really ensure these words turn to action?

The CFDA, Council Of Fashion Designers Association announced in their newsletter, that their focus this year would be on diversity, sustainability, body positivity, and equality. Although the CFDA is certainly not the first to coin these terms as issues needing to be addressed, it is a great indication that fashion as a whole will begin to take these issues more seriously.

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Jessica CouchComment